Eyeshadows’ styles are different between Asian countries and western countries. Because Asian countries such as Japan, Taiwan, and Korea prefer women to be “cute, sweet and innocent”, and these are mostly seen as “sexy” in Asian countries. In another hand, western countries such as America, England, and France mostly prefer women to be “mature” and tihs is often to be seen as sexy.
Of course there are personal preference in any country, and this is just for general speaking. The cultural difference differs the insight of beauty, so the style of cosmetic becomes a key point.
Comparing to western style, Asian eyeshadow uses more shimmer than sheen color, because the sheen may make their eyes seem puffier. And the shimmer also matches the style of “cute, sweet, and innocent”, it creates a dreamy look. Even Asian also uses dark colors to create “deeper insight” look, they mostly add shimmer in the eyeshadow. In contrast, western style uses powdery texture more than shimmer because they prefer a neutral look. Even with heavy make up they use darker color to create a “mature and wild” look instead of “cute and innocent”.
